Large Format Banner Design for Authors
Making a Big Impression at Book Events
One of my favourite parts of being both an illustrator and designer is creating large format banners for authors — those big, beautiful pull-up displays that instantly make your stall or signing table feel professional, inviting, and full of personality. Whether you’re attending a festival, school visit, library event, or market, a great banner can do a lot of the talking for you before you even say a word.
Why a Banner Matters
Think of your banner as your visual handshake. It’s the first thing people see from across the room. A well-designed banner can catch attention, introduce who you are, and hint at the mood of your books — all in just a few seconds.
If you write fun, light-hearted stories for young readers, your banner should burst with colour and energy. If your books are gentle, thoughtful, or poetic, your banner might lean into softer tones and elegant typography. The key is to reflect your creative brand so readers and event organisers recognise your style straight away.
I’ve seen authors transform their presence at events simply by adding a cohesive, well-designed banner. It doesn’t just make your setup look polished — it makes you look prepared, professional, and proud of your work.
Setting Up for Large Format
When designing for print at this scale, it’s important to understand that banners aren’t just “big posters.” They require a different approach to layout, resolution, and readability.
Here are a few of my go-to design tips:
Keep it simple. Don’t overcrowd the space with text. Your name, a tagline, and a few strong visuals are enough.
Design for distance. Make sure your name and website are readable from 2–3 metres away.
Use high-resolution art. Stick to 300 DPI and ensure your images are large enough to print clearly.
Mind the safe zones. Every banner supplier will have trim lines and bleed areas — make sure nothing important sits too close to the edges.
I usually design my banners in Adobe Illustrator or Photoshop, then bring the layered artwork into Procreate for final touches or illustrative flourishes. It’s a fun blend of digital illustration and practical design.
What you Include
The best banners tell your story at a glance. I recommend:
Your name or pen name in large, legible text.
A tagline or short description (“Children’s Author & Illustrator” works perfectly).
One or two book covers — don’t try to fit them all!
A character or scene illustration that captures your style.
Your website or social media handle at the bottom.
If you collaborate with a designer (or if you’re designing your own), think about the flow of information — your eye should naturally travel from your name to your art to your books.
Printing and Portability
Once you’re happy with your design, it’s time to print! Most large-format banners are “pull-up” or “retractable,” which means they roll neatly into a base and come with a carry bag — perfect for school visits or festivals.
I usually recommend going to your local print place’s website (eg Officeworks.com.au) and getting the details on their sizing and requirements before going too deep on your design.
Before ordering, always check the proof or sample image. (especially for SPELLING MISTAKES) And if possible, test print the setup at home to make sure your banner stands straight and your key visuals are at eye level.
I love this bit
Designing banners for authors and illustrators feels a bit like designing a book cover for the artist themselves. It’s a visual summary of everything you stand for creatively — your colours, your characters, your tone. I love seeing an author’s confidence grow when they see their name and art larger than life, ready to meet readers.
It’s a reminder that your creative work deserves to take up space — not just on the page, but in the real world too.
Also, if your struggling to get your author banner together, reach out to me. I have an affordable freelance design service for fellow authors!
Hey, there! I’m Jasmine Berry, a freelance illustrator based in sunny Perth, Western Australia. Most days you’ll find me sketching away on my iPad or surrounded by pencils and cats, chasing new ideas. I like to think of myself as eternally optimistic—always seeing the fun, the colour, and the possibility in every project I take on. Send me a message if you would like to collaborate on a project.