Setting Up a Stall to Sell Your Books: What Authors & Illustrators Need to Know
Selling your books at a market, fete, festival, or community event is one of the most energising things you can do as a creator. It’s a chance to meet readers face-to-face, share the heart behind your work, and remind yourself why you do what you do. But behind every beautiful book stall is a little bit of strategy, a little bit of planning, and—if we’re being honest—a little bit of chaos management. Whether you’re selling picture books, zines, prints, bookmarks, or original art, here’s a deep dive into how to set yourself up for success.
Thinking about your audience and event vibe
Every event has its own personality, and understanding that vibe can make a huge difference in how your stall performs. A school fete has a completely different rhythm from an art market, writers’ festival, or community fair. Before you even pack your first crate, take a moment to imagine the people who’ll be wandering past your table: parents, teachers, kids, librarians, gift-shoppers, or fellow creatives. Understanding who you’re speaking to shapes everything—from what stock you bring to how you chat about your books.
At school events, for example, you’ll often find that parents are looking for meaningful gifts, teachers are curious about curriculum links, and kids want colour, whimsy, and fun. Adjusting your display and conversation to match the event helps your stall feel like it belongs there and gives people confidence to stop, browse, and ultimately buy.
Create an inviting visual presence
People shop with their eyes first, especially in busy markets where attention is scattered in a dozen directions at once. Think of your stall as a mini-brand experience. Consider elements like:
A tablecloth or banner that reflects your book’s mood and colours
Clear signage with your name, prices, and social handles
Tiered displays so your books stand up rather than lie flat
A vertical element—like a tall poster, banner, or hanging sign—to catch attention from afar
Props that subtly complement your book themes
Your display doesn’t have to be extravagant; even simple touches like fairy lights, wooden crates, or framed illustrations help create a warm, professional atmosphere that invites people in.
Bring more than just your books
While your books are the heart of your stall, it’s helpful to offer smaller items as well. Many families love taking home a little something extra, and varied price points make your table more accessible. You might include:
Art prints
Bookmarks
Character stickers
Mini A5 or A6 prints
Activity sheets
Bundle deals
These items not only increase sales potential but also help your stall feel full, colourful, and engaging.
Prepare for payments and practicalities
In 2026, tap-and-go is essential. A portable reader like Square can significantly increase your sales, especially at busy events where convenience is everything. Make sure you:
Test your Square card reader the night before
Bring a portable charger or power bank
Have a small cash float just in case
Keep your pricing clean and rounded
And don’t forget the basics: pens for signing, sticky notes for kids’ names, bags for purchases, water, sunscreen, and a comfortable chair (if you get time to sit!).
Perfect your stall greeting
A simple, friendly greeting like “Hi! Let me know if you’d like a signed copy or have any questions” opens the door without pressuring anyone. Some people want to chat; others prefer to browse quietly. Reading their cues and matching their energy makes for a pleasant, respectful atmosphere.
Your genuine enthusiasm for your work is one of your biggest assets. When you speak with warmth, it becomes contagious—people feel your joy and are more likely to engage.
Tell your story through your display
People love connecting with creators. Consider including:
A short “About the Author” card
A small frame describing your latest book
A photo or small portfolio of your illustrations
A QR code linking to your website or shop
These details help people form a connection with you beyond the moment of the sale.
Make your stall interactive
The more fun your stall is, the longer people stay. You could include:
A mini drawing area
A competition
A free draw for a signed book
A sticker bowl for kids
A flip-through sketchbook
These interactive elements bring joy, give families a reason to linger, and often lead to spontaneous purchases.
Stay present, grateful, and kind to yourself
Markets are wonderfully unpredictable. Some days you’ll sell out; others will be slow and gentle. But every interaction matters. Whether someone buys a book or simply stops to admire your illustrations, you’re planting seeds—seeds of connection, storytelling, and future readers.
Setting up a stall isn’t just about selling books; it’s about celebrating creativity, connecting with your community, and sharing your passion in a way that feels alive and human. And that’s something truly special.
A real-life example — my upcoming stall at the Anzac Terrace Primary School Fete
This Friday, I’ll be putting all of these tips into action as I set up my own stall at the Anzac Terrace Primary School Fete! I’m really looking forward to a lovely day out at this wonderful community event. 🌟
I’ll be sharing a stall with my dear friend Sandi Parsons, the talented author of Salty, and together we’d be so happy to see both familiar and new faces. If you’re nearby, please wander over and say hello — we absolutely love meeting readers, families, and fellow book lovers. 💕
As a little bonus, if you mention this post at our stall, you’ll go into the draw to win one of 10 free books we’re giving away!
📍 176 Anzac Terrace, Bassendean WA
It’s always such a privilege to be part of community fun, and events like this remind me why markets and fetes are such a joy — they’re vibrant, human, and full of lovely bookish moments 📚
Hey, there! I’m Jasmine Berry, a freelance illustrator based in sunny Perth, Western Australia. Most days you’ll find me sketching away on my iPad or surrounded by pencils and cats, chasing new ideas. I like to think of myself as eternally optimistic—always seeing the fun, the colour, and the possibility in every project I take on. Send me a message if you would like to collaborate on a project.